The latest TOTW tee honouring skateboarding's original loose cannon.
Rocco started one of the world's biggest skate brands and flipped the entire industry on its head with his ruthless marketing and advertising. Eventually he sold the collection of brands for a large sum and retired. Most recently a jury convicted him of stealing a half-full bottle of ketchup from a Chapman University cafeteria. Rocco refused to comment on his way out of the courtroom except to say, "This is not over".
If you've never heard of the notorious Stephen Salvadore Rocco do yourself a favour and watch the 2007 documentary "The Man Who Souled The World" and see his genius/insanity at work.